Expanding into markets such as the UAE and Morocco is not an operational process.
It is a matter of positioning, context and access.​
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I work on projects that require:
• a clear understanding of local dynamics
• access to the right stakeholders
• a structured approach before entering the market
Areas of Work
Strategic Assessment
Evaluating the real potential of a project within target markets, including opportunities, constraints and strategic fit.
Market Positioning
Defining how a project should be positioned locally, considering pricing, competitive landscape and entry logic.
Access & Relationships
Building connections with relevant stakeholders, partners and institutions across local ecosystems.
Project Development
Supporting the early stages of execution on the ground, coordinating activities and facilitating local engagement.
My name is Sanaa Dahbi
I operate between Italy, the United Arab Emirates and Morocco, working on business projects and economic relationships between Europe and the MENA region.
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My role is not to provide services, but to work on the project itself: understanding its potential, positioning it correctly and creating access to the right people in the market.
Markets
UAE
The UAE is one of the most structured and competitive business environments globally, and a strategic hub for companies targeting the Gulf region.
I work with projects that aim to enter this market with a clear positioning and a structured approach, leveraging local networks, relationships and direct access to key stakeholders.
On the ground, I operate in coordination with EBS Group, an established Emirati group with over 15 years of experience supporting international companies across market entry, structuring and long-term development in the UAE.
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This allows projects to move within a solid local framework, combining strategic direction with real execution capabilities.
Morocco
Morocco represents a strategic bridge between Europe and Africa, with increasing demand for international expertise and strong positioning for European companies.
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I work with projects that require a structured understanding of the local context, combining strategic positioning with direct access to the market.
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On the ground, I operate through a consolidated network of local professionals, including legal, fiscal and business stakeholders, enabling projects to move within a reliable and well-connected ecosystem.
Let’s evaluate your project
If you are considering expansion into the UAE or Morocco, we can assess whether your project has real potential and define the right approach.
Se stai considerando un’espansione negli Emirati Arabi Uniti o in Marocco, possiamo analizzare insieme il reale potenziale del tuo progetto e definire il percorso più coerente.
